Crossword Fun may belong to an emerging gaming category dubbed “wellness gaming“. Wellness gaming is a very specific genre that is aimed at sharpening the mind and body. It is well-known, for example, that a crossword puzzle can help an elderly mind stay sharp.

What is also interesting is that the “wellness gaming” industry is on the verge of a serious boom. Projected revenue by 2015 is $2 billion.

Here are some excerpts from an article written by Larry Kemp, at The Real Story:

More and more people are having senior moments. As the population slowly ages, there becomes room for these games that focus on brain stimulation. A lot of women don’t play games because they don’t want to waste their time. However, 85% of wellness gamers are women. These games resolve their guilt towards gaming. It becomes more than just a game, it becomes a lifestyle brand.

So what’s the future like? You can bet on more money being poured into wellness and fitness gaming. Keep your eyes peeled for these games to become a lot more mainstream, and appealing to big audiences.